The Twickenham team approached Arena Consultancy to broaden their esports footprint. As the iconic stadium had already hosted the qualifying rounds of the CS:GO Major in 2018, in collaboration with the Arena team, Twickenham was keen to strengthen our existing relationship.
We worked alongside the sales and marketing teams at the stadium, to develop a strategy for attracting more business from the esports sector. This involved educating the teams on the specific requirements of esports hosting (technical / format structure / player welfare) as well as identifying potential events and tournaments that could be hosted at the stadium.
The ongoing roll out has led to more esports tournaments being hosted by the Twickenham team including the GG.Bet CS:GO Challenge.