Case Study: Elevating Esports Revenue for ADNEC, Abu Dhabi
- Ben Akroyd
- Sep 5
- 1 min read
Client:
Abu Dhabi National Exhibitions Company (ADNEC)
Challenge:
ADNEC, a premier venue operator in Abu Dhabi, commissioned Arena Consultancy to assess and enhance its revenue streams specifically from esports tournament hosting. The objective was to identify concrete strategies for developing and improving their engagement and profitability within the rapidly expanding global esports market.
Arena Consultancy's Solution:
Our team conducted a comprehensive assessment, meticulously reviewing ADNEC's existing venue facilities and evaluating their past involvement and opportunities within the esports hosting sector. A key component of our work involved analyzing previous Request for Proposal (RFP) responses related to esports events. This detailed review allowed us to identify strengths, weaknesses, and untapped potential. Crucially, we then developed a series of tailored recommendations, pinpointing both homegrown and international opportunities. This included strategies for leveraging existing partnerships, such as ADNEC's collaboration with AD Gaming, to cultivate new revenue streams and secure high-profile esports tournaments.
Outcome:
Arena Consultancy provided ADNEC with a clear, actionable roadmap to optimize its esports tournament hosting activities. Our report offered strategic insights and practical recommendations, empowering ADNEC to enhance its venue offerings, capitalize on emerging market trends, and forge impactful partnerships. This project demonstrates our capability to deliver targeted, data-driven solutions that drive significant revenue growth in the dynamic esports industry.
