Case Study: Twickenham Stadium – Forging a New Esports Frontier
- Ben Akroyd
- Sep 5
- 1 min read
Challenge:
Following the success of the FACEIT London Major, Twickenham Stadium recognized the significant, untapped potential of the esports market. They aimed to transform their ad-hoc event hosting into a sustainable revenue stream, establishing themselves as a premier destination for major gaming competitions. The stadium needed a strategic partner with deep industry insight to identify and capitalize on these new commercial opportunities.
Our Solution:
Arena Consultancy leveraged its unique, first-hand experience, having previously selected Twickenham Stadium as a host venue. This direct knowledge, combined with our extensive network across esports tournament organizers, publishers, and non-endemic brands, formed the bedrock of our strategic approach. We provided bespoke consultancy, proactively promoting Twickenham’s world-class facilities to potential clients and facilitating crucial on-site engagements to showcase its capabilities.
Outcome:
Our data-driven strategy empowered Twickenham Stadium to actively cultivate its esports business. By strategically connecting the venue with key industry players and leveraging its proven success, we helped solidify a lucrative new income stream, firmly establishing Twickenham as a top-tier global hub for esports events.
