Driving Growth Through Esports at Queen Elizabeth Olympic Park
- Ben Akroyd
- Sep 5
- 1 min read
Client: London Legacy Development Corporation (LLDC) & Here East
As London marked the tenth anniversary of the 2012 Olympics, the LLDC and Here East sought to leverage the explosive growth of the global gaming and esports market (valued over $180Bn) to unlock commercial opportunities and fulfill community engagement legacy promises at Queen Elizabeth Olympic Park. Key questions included attracting anchor game development tenants to Here East and utilizing gaming's popularity for local education and vocational training.
Arena Consultancy’s team conducted in-depth interviews with commercial and community stakeholders, providing a strategic roadmap. Our recommendations focused on fostering a unified voice among Park businesses, leveraging iconic venues like the London Stadium for esports events, and strengthening community partnerships with organizations like UKIE to develop education programs.
The outcome was the publishing of a report that provided the LLDC and Here East with actionable strategies to position Queen Elizabeth Olympic Park as a vibrant hub for the gaming and esports industry. The recommendations offered clear pathways to attract investment, create talent pipelines, and deliver on community engagement through the power of esports. This solidified Arena Consultancy's expertise in connecting growth sectors with community benefit and commercial success.
A copy of the report can be found here:
