SNK - Gamescom 2024 - Exhibition Stand Delivery

Ben Akroyd
Sep 5
1 min read

In partnership with Fury Design Agency, we delivered a stunning stand for SNK's new game, Fatal Fury: City of Wolves, at Gamescom, Europe's largest gaming festival.

We transformed SNK's 20m x 20m booth into an immersive experience. The space featured gameplay trials, one-on-one esports battles, unique photo opportunities, and a dedicated influencer zone for content creators to get hands-on with the new title.

Working against a tight three-month deadline, our designs drew inspiration from the vibrant characters and color palette of the Fatal Fury franchise. To engage fans, we offered bespoke "Squatty" game characters and inflatable beer bottles as rewards for sharing photos with the #fatalfury hashtag.

The event was a phenomenal success, with over 25,000 fans getting a chance to battle with new characters and celebrate City of Wolves before its official release.

We break down esports trends and opportunities into simple, clear insights—so newcomers can navigate the industry with confidence.

With over 25 years of global event experience, we’ve supported clients across the UK, Europe, North America, and Mexico—building trusted relationships with venues and partners to deliver esports events of all sizes.

Our well-established network of global suppliers allows us to move quickly, adapt to your needs, and manage costs carefully—all while maintaining the high standards your audience expects.

Whatever challenge you're facing, bring it to us. We’ll work with you strategically from the ground up—offering expert guidance, tailored solutions, and hands-on support to launch your esports strategy

Planning & Organization
Event Executions
Supplier Selection & Management

Tournament Organiser Zone

Venue Survey & Assessment
Venue Selection & Management
Venues in Development

Esports Venues Zone

Brand Activations
Design & Build Solutions
Audience Engagement Consultancy

Esports Team & Organiser Zone

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