ABOUT
Arena Consultancy is a specialist advisory firm with deep expertise in the esports and gaming industry. We support venues, tournament organizers, publishers, and developers with strategic guidance, venue sourcing, and event planning across the UK and international markets.
With experience delivering live esports events in arenas across Europe, North America, and Mexico, we help clients navigate the fast-evolving esports landscape — from developing venue propositions to brokering deals between key stakeholders.
Our clients include SEGA, Ubisoft, Red Bull Gaming, and major venues such as Queen Elizabeth Olympic Park, ExCeL London, and Twickenham Stadium.
Backed by over 25 years in event strategy and production, we offer actionable insights and have produced industry-leading reports, including an Esports Feasibility Study for Queen Elizabeth Olympic Park and a paper on the development of games industry accelerators.
Esports Industry Experts
Arena Consultancy is your go-to partner for navigating the fast-moving world of esports and gaming. Backed by over 25 years of experience in event strategy and production, we deliver sharp insights and hands-on support to help venues, tournament organisers, publishers, and developers plan, source, and execute standout events.
We've produced live esports experiences in arenas across Europe, North America, and Mexico, and offer end-to-end expertise — from venue strategy and stakeholder brokering to boots-on-the-ground delivery.
Our strategic know-how is trusted across the industry, with landmark work including an Esports Feasibility Study for Queen Elizabeth Olympic Park and a forthcoming paper for the Greater London Authority.
Whether you're launching a new tournament, evaluating a venue, or expanding into new markets, we make your esports ambitions a reality — wherever you play.
We break down esports trends and opportunities into simple, clear insights—so newcomers can navigate the industry with confidence.
With over 25 years of global event experience, we’ve supported clients across the UK, Europe, North America, and Mexico—building trusted relationships with venues and partners to deliver esports events of all sizes.
Our well-established network of global suppliers allows us to move quickly, adapt to your needs, and manage costs carefully—all while maintaining the high standards your audience expects.
Whatever challenge you're facing, bring it to us. We’ll work with you strategically from the ground up—offering expert guidance, tailored solutions, and hands-on support to launch your esports strategy
End-to-End Esports Expertise — From Strategy to Execution
The esports industry is dynamic and multi-layered — and so is our experience. Our team has worked across every corner of the sector, from publishers and pro teams to venues and global destinations. This deep, hands-on knowledge means we understand how each part of the ecosystem connects, and how to unlock real value for your business. Whether you're entering the space for the first time or looking to refine your strategy, our expert consultants are here to guide you through every opportunity esports has to offer.
Arena Consultancy played a key role in developing our Esports Feasibility Report, providing expert industry research, stakeholder mapping, and community engagement that brought real depth to the findings. Their ability to connect with both commercial leaders and local voices helped us explore how gaming and esports can drive investment, education, and community opportunity at Here East and on the Queen Elizabeth Olympic Park.
Their insights shaped clear, actionable recommendations and positioned us to better understand the Park’s potential as a hub for the games industry. We’re grateful for their collaborative approach and would highly recommend them to any organisation exploring this fast-evolving sector.
Gavin Poole, CEO, Here East (London Olympic Park)