Case Study: Strategic Esports & Event Management for Clarion Events

Client: Clarion Events

Challenge:

Clarion Events, a leading global events organizer, sought Arena Consultancy's expertise to develop new intellectual properties, particularly in mobile gaming festivals, and to ensure the flawless execution of international esports tournaments, including a major Counter-Strike event. Clarion required strategic guidance and hands-on operational management to maximize commercial opportunities and deliver exceptional attendee experiences.

Arena Consultancy's Solution:

For several years, Arena Consultancy has partnered with Clarion, offering both strategic consultancy and international tournament organization services. We acted as early-stage advisers for new IP development, leveraging our extensive knowledge and commercial network to help launch mobile gaming festivals. Our responsibilities included identifying and targeting commercial partners for sponsorship and overseeing comprehensive festival planning.

Furthermore, Clarion entrusted us with the project management of a large-scale Counter-Strike tournament, culminating at Twickenham Stadium and ExCeL London. We meticulously managed all commercial arrangements with the venues, handled team logistics, and oversaw the entire technical delivery, ensuring a seamless experience for thousands of fans during the grand finals.

Outcome:

Arena Consultancy's deep industry knowledge and proven execution capabilities enabled Clarion Events to successfully launch new esports initiatives and flawlessly deliver major tournaments. Our partnership maximized commercial opportunities and solidified Clarion's position at the forefront of the global gaming event landscape.